Job Description

Our client, supported by our HR consulting services, is seeking an enthusiastic and experienced Digital Marketing Manager to join their dynamic team. Your primary role will involve leading strategic digital marketing initiatives, launching new products across various markets, and managing diverse marketing activities to achieve business goals.

Objectives of the Role

• Project Management: Lead and oversee end-to-end digital marketing projects, ensuring timely completion within scope and budget.
• Direct-to-Consumer (DTC) Launches: Strategically plan and execute new product launches, creating robust go-to-market strategies to enhance online visibility and market presence.
• Cross-functional Collaboration: Coordinate closely with internal departments including product, sales, and external partners to align digital marketing activities with broader business objectives.
• Performance Analysis: Develop, monitor, and report digital marketing KPIs, providing insightful analytics and actionable recommendations to senior management.

Key Responsibilities

• Conduct comprehensive market research to identify industry trends, competitor activities, and consumer preferences.
• Measure and evaluate the effectiveness of digital marketing campaigns against predefined KPIs and ROI.
• Manage and coordinate digital marketing projects, ensuring efficient resource allocation to meet deadlines and budget targets.
• Clearly define project objectives, assign tasks, promote effective communication among team members, and maintain high-quality outcomes.
• Oversee digital marketing campaigns including SEO/SEM, email marketing, social media strategies, and display advertising.
• Develop strategies aimed at boosting digital engagement and enhancing customer interactions.
• Plan and execute marketing events such as product launches and trade shows, managing logistics, budgeting, vendor relationships, and post-event assessments.
• Collaborate effectively with sales, design, content teams, and third-party agencies to produce compelling marketing materials and optimise campaign performance.
• Actively engage customers to foster brand loyalty and develop lasting relationships.

About You

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 2-3 years of proven experience in digital marketing, ideally within eCommerce or DTC sectors.
• Strong understanding of current digital marketing strategies and best practices.
• Extensive experience with SEO, PPC, Google Analytics, CRM platforms, and online marketplaces.
• Proficiency in marketing software (e.g., HubSpot, Mailchimp) and familiarity with design tools (e.g., Adobe Creative Suite) will be advantageous.
• Excellent communication skills, meticulous attention to detail, and a proactive approach to managing projects.

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