Senior Digital Marketing Specialist Job at CentralSquare Technologies, Atlanta, GA

eFlDeHJhZU9NVzUrUTlqNFQ0VGN5RXB2TEE9PQ==
  • CentralSquare Technologies
  • Atlanta, GA

Job Description

Job Summary

Digital Marketing Manager 

The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.  

Responsibilities:  

  • Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals 

  • Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities 

  • Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns  

  • Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence 

  • Manage and update website content with relevant and consistent messaging 

  • Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities  

  • Work with web developers to enhance user experience and implement website enhancements 

  • Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness 

Job Tags

Similar Jobs

Productive Playhouse

Portuguese Transcriber Job at Productive Playhouse

 ...Project-based Pay: $17.00 per hour Benefits: Flexible schedule Hours: 16-40 per week Requirement: Read and type in Portuguese (pt_br) With Productive Playhouse, native Portuguese speakers can make extra money by working flexible hours! We are seeking... 

Interlingva, Inc.

Portuguese Interpreter (Sacramento Area) Job at Interlingva, Inc.

 ...the volume of requests for specific languages and the interpreter's qualifications. QUALIFICATIONS Fluency in both Portuguese and English Experience performing interpreting work accurately, completely, and clearly with the greatest possible fidelity to... 

HM tech Staffing

Pattern Maker - Metal/Casting Job at HM tech Staffing

 ...Pattern Maker (Metal) 1st Shift Location: Syracuse, NY Schedule: 1st Shift | 6:00 AM 2:30 PM Industry: Manufacturing & Production Job Type: Full-time | Onsite About the Role We are seeking an experienced Pattern Maker (Metal) to join our... 

US Veterans Health Administration

Safety & Occupational Health Manager - Supervisory Job at US Veterans Health Administration

 ...Employee will serve as the Facility Safety and Occupational Health Manager, located in the Office of the Director at the Edward Hines...  ...Affairs Hospital in Hines, IL This job is open to The public U.S. Citizens, Nationals or those who owe allegiance to the... 

U.S. Bankruptcy Court - District of CT

Social Impact Grant Strategy Consultant Job at U.S. Bankruptcy Court - District of CT

 ...underserved communities. Key qualifications include strong grant writing and strategy skills, and experience serving marginalized populations. The ideal candidate will work ethically with multiple service providers to create impactful funding proposals.#J-18808-Ljbffr